Eine Überprüfung der Programmatic Advertising
Eine Überprüfung der Programmatic Advertising
Blog Article
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After 45 years in business, and with nearly 300 restaurants in the western United States, Mountain Mike’s Pizza lautlos only uses the freshest ingredients. So it’s no wonder that, when the pandemic Erfolg and takeout became essential for any quick-service Wirtshaus, the pizza Großfeuer began shifting their budget to fresh digital channels.
Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most Wesentlich inventory for them, cutting down on wasted ad impressions and maximizing conversions.
This is a native ad from The New Yorker that welches displayed about ¾ of the way into my webpage. Native ads are a good idea if you want to catch a reader's attention hinein a way that is more direct than a regular display ad.
There are also many considerable benefits of Ehrlich-time bidding for publishers. One is generation of revenue from remnant ad inventory. With SSP platforms, publishers can also control which advertisers can buy and place ads on publishers’ websites.
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Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a Endbenutzer visits a webpage, data about the Endbenutzer is sent from the publisher to the Ad Exchange via SSP.
Once a Endbenutzer’s interest is peaked, you have the ability to remarket to them on other platforms based on their interaction or engagement with that initial ad.
Auf den ersten Sicht scheint es kompliziert nach sein, mit so vielen verschiedenen Plattformen umzugehen, die jedoch miteinander angeschlossen sind des weiteren je die es meistens nicht unumgänglich ist, zigeunern lange mit technischen Eine frage stellen aufzuhalten.
While there are many more available to publishers, these are companies you may have heard of but might not have associated with programmatic technology.
The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser.
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As a pioneer rein the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique Großbrand story while producing top-notch performance.
Publisher Uses SSP: A publisher integrates their website or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to potential buyers hinein real-time.